详细内容
集团会员清算中心系统
连锁餐饮企业发展到一定的阶段，拥有了较多的分店和众多的消费人群，品牌认知度也大大提高，消费者也对品牌具备了一定的信任度。这个时候，连锁餐饮企业就需要开展主动的营销政策，以便于维系好老客户，开拓有效的新客源。并且，这些营销政策和活动需要能够覆盖旗下所有门店，各个门店的客户资源都可以共享，以达到最低的营销成本，获得最好的营销效果。
易石设计的集团会员清算中心系统就是为连锁企业这样的业务需求而精心设计的，具备以下几个特点：
1.高安全性：不同于市面上很多充值卡系统，将会员的信息、账户余额等重要的数据存储在IC卡片上，每次以读取卡片上的信息为准，安全性仅仅依靠IC卡本身的加密功能。卡片被复制、遗失等问题给企业经营带来较大的潜在风险。易石在设计会员清算中心的时候，采用类似银联的机制：即卡片上仅存储加密的帐号信息，储值或者消费的时候，系统都联线到集团会员中心做认证，并因此修改相应账户的数据，并因此自动生成相应的财务往来凭证。这样的系统架构多重安全性设计，不必再担心卡片被复制、遗失等问题，也不会有多份数据不一致的问题。易石还建议企业将清算中心所在的集团服务器托管在电信机房内，并加装专业的硬件防火墙，来进一步保证系统的可靠性和安全性。
2.公平的财务清算机制和清算能力：清算中心本身类似餐饮企业的银行，所有的会员在各个门店的储值需要交付到集团清算中心，同时会员持卡消费后，清算中心在帐务上需支付给相应的门店。在这种清楚而又公平的财务清算模式下，为直营店、加盟店提供了一个正确而又公平的清算模式。
3.一卡通及资源共享：所有的持卡客户，在集团公司旗下任何一家分店，都可以通用，享受同等的待遇；同时，所有的分店都可以共享集团所有的客户资源。在处理客户的预订或者外卖业务时，系统都可以通过集团会员中心的资料库，调出客人的资料和在其他所有店的消费记录，展开针对性的营销，提供更到位的亲情化服务。
4.支持更丰富、更灵活的营销活动：
易石支持多种形式、多种层次的会员细分，如打折、积分、储值、信用卡等等形式，而且，这些策略可以是组合的。如某个客人的卡，既是储值卡，又是一张88折的打折卡，客人在任何一家店结帐时，出示会员卡，在易石系统上刷卡，系统即可自动计算相应的折扣，并将消费金额从该账户中扣除。
在卡片形式上，易石支持各种介质的卡片：磁条、IC、非接触式射频、可视打印卡等。
集团会员清算中心还支持联网发券管理，包括现金券、赠券、实物券等管理，并可以启用券号管理，从而达到防伪认证的目的。各种营销活动，可以在总部设定完毕后，将计划下发到门店，门店系统到指定计划启用时间，即可以自动生效新的营销政策。
在集团总部的营销部门，可以针对集团所有客户的资料库，细分出需要做针对性营销的客户列表：如本月过生日的客户、纪念日客户、30天未来店的客户（即将流失客户）等等，通过易石短信平台，自动将营销信息发送到目标客人的手机上。
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